Reported by SwanoDown
Mecia Duru is a music artist who performs professionally as MECIA, an entrepreneur, and the founder of Dread House, a hair care and lifestyle brand dedicated to advancing the loc community through professional services, education, innovative products, and technology. As a professional loctician, she built Dread House while working directly with clients and later launched the Instant Loc Machine, a device designed to help professionals create instant locs automatically with the press of a button. She has also developed more than 50 products for hair, skin, and loc care, creating a complete ecosystem that supports every stage of the loc journey, including starting, maintaining, and removing locs.
Mecia also founded the Book A Loctician network through BookALoctician.com, a platform that matches clients with qualified locticians, creating new opportunities for beauty professionals while making it easier for clients to find the right loc specialist near them. Through a personalized matching process, the Book A Loctician network was created with the mission of making it possible for anyone, anywhere in the world, to connect with a qualified loctician.
Her passion for loc culture extends into her music. Recording at Dread House Studio, she released her single “Palm Roll” during Black History Month as a tribute to the artistry and culture of locs. The song celebrates techniques familiar to the loc community while referencing the Instant Loc Machine, bringing together her music, business, and mission to elevate loc culture through creativity and innovation. She is also known for her catchphrase, “If it ain’t lockin’ up between, get an Instant Loc Machine.”
Whether she’s creating music, developing innovative products, or building platforms for the beauty industry, Mecia Duru is committed to expanding the Dread House ecosystem and creating lasting opportunities for the global loc community through ShopDreadHouse.com, InstantLocMachine.com, and BookALoctician.com.
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